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empowering people-oriented companies
We believe that ...
... empowerment unlocks the potential of people. We co-create future-proof companies through marketing, product, and organizational development. We build winning companies.
"Philipp’s work as our interim CTO was essential to define the skill-set and tech stack needed. He helped us to make smart and pragmatic decisions for team development, and strategic adjustments."
CEO Open Interactive
"With their personal, down-to-earth and goal-oriented approach, woowai have successfully helped us to clarify our vision and value positioning and they continue to do so."
"woowai provided us with clarity, asked the right questions and helped us to structure our answers in a friendly, engaging and motivating way when developing strategies in a new environment."
Navigating the Wide Digital Seas
We combine digital technologies with human experience to support you in order to address your customers' fast changing needs.
The 3 Phases and 3 Perspectives of Business Development
The 3 Phases and
3 Perspectives of Business Development
We understand innovation as the process from the idea to a new product in a constantly repeating process. We provide leadership and experience needed to keep your crew motivated and navigate (even red) oceans. We help you master the interplay of Market, Product, and Organization.
woowai Nautical Chart
The combination of the three phases and perspectives serve as our positioning matrix and the planning tool for your route to success
discover the magic behind:
Depending on where your company is located, you can choose from a wide range of advantageous workshops, trainings, coachings, presentations and talks
view product sheet
- for teams and organizations
- helps introducing a new strategy
- offers an in-depth look on your
teams health and motivation
Innovation & Business Modeling
- Agile Coaching
- Design Thinking
- Vision und Value Proposition
- Roadmap Development
Building Winning Organizations
- Alignment and Integration
- Change management
- Innovation Culture
- Team Building
- Executive Coaching
Digital Product Development
- User Experience
- User Interaction / Screen Design
- Fast Prototyping
- Feasibility Check
- Horizon Scan
- Brand Positioning and Storytelling
- Customer Journeys and Stakeholder Analysis
- Community Building
- Pitch Deck
- Channel Strategy
Experts in their fields
As a cobbler should stick to his last, our team consists of experts with long-standing expertise in their fields. Together we combine more than 50 years of work experience.
Steen Lykke Rasmussen
“Both me and my work are driven by positive universal human principles such as mutual respect and trust”EmailLinked-InCareer résumé
“I am all for the holistic design approach: great ideas matter, and concise storytelling enables a strong visual output”EmailLinked-InCareer résumé