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We believe that ...

... empowerment unlocks the potential of people. We co-create future-proof companies through marketing, product, and organizational development. We build winning companies.


"Philipp’s work as our interim CTO was essential to define the skill-set and tech stack needed. He helped us to make smart and pragmatic decisions for team development, and strategic adjustments."
Matthias Widmer
CEO Open Interactive
"With their personal, down-to-earth and goal-oriented approach, woowai have successfully helped us to clarify our vision and value positioning and they continue to do so."
Michael Schär
Managing Partner
"woowai provided us with clarity, asked the right questions and helped us to structure our answers in a friendly, engaging and motivating way when developing strategies in a new environment."
Elias Schäfer
CEO Fluxdock

Navigating the Wide Digital Seas

We combine digital technologies with human experience to support you in order to address your customers' fast changing needs.

The 3 Phases and 3 Perspectives of Business Development

The 3 Phases and
3 Perspectives of Business Development

We understand innovation as the process from the idea to a new product in a constantly repeating process. We provide leadership and experience needed to keep your crew motivated and navigate (even red) oceans. We help you master the interplay of Market, Product, and Organization.

Our Expertise

Depending on where your company is located, you can choose from a wide range of advantageous workshops, trainings, coachings, presentations and talks

Innovation & Business Modeling

  • Agile Coaching
  • Design Thinking
  • Vision und Value Proposition
  • Roadmap Development

Building Winning Organizations

  • Alignment and Integration
  • Change management
  • Innovation Culture
  • Team Building
  • Executive Coaching

Digital Product Development

  • User Experience
  • User Interaction / Screen Design
  • Fast Prototyping
  • Feasibility Check
  • Horizon Scan


  • Brand Positioning and Storytelling
  • Customer Journeys and Stakeholder Analysis
  • Community Building
  • Pitch Deck
  • Channel Strategy

Experts in their fields

As a cobbler should stick to his last, our team consists of experts with long-standing expertise in their fields. Together we combine more than 50 years of work experience.

Philipp Bracher
Managing Partner
“In today’s complex world the greatest things are built by great team work”
EmailLinked-InCareer résumé
Christian Baechler
“Translating value propositions into convincing marketing stories.”
EmailLinked-InCareer résumé
Christian Erhard
“Driving business results and behavioral change.”
EmailLinked-InCareer résumé
Steen Lykke Rasmussen
“Both me and my work are driven by positive universal human principles such as mutual respect and trust”
EmailLinked-InCareer résumé
Jana Kalbermatter
“I am all for the holistic design approach: great ideas matter, and concise storytelling enables a strong visual output”
EmailLinked-InCareer résumé

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Get in Touch

A woowai representative will be in contact with you within the next two business days.


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